Speaker at TEDxLondonBusinessSchool 2022

Julian Birkinshaw

"Leading Fast and Slow – Lessons for Building Resilience in a Fast-Changing World"

Julian Birkinshaw is Professor at London Business School. Read his thoughts:

“Our attention is drawn to the narrative of technological change, fast-growing digital firms etc, and we often lose sight of what’s really happening. Talk about the strategies firms have used to adapt to potentially-disruptive new technologies, emphasizing that the most successful firms double down on their existing strengths rather than acting quickly to respond to whatever new technology is coming along. What should we do as leaders of others, as we chart a way forward through a fast-changing and uncertain landscape?”

How tech innovation shapes business

Innovation is changing the business world as we know it - or is it? Julian challenges our thinking of how technology impacts companies and teaches us to build resilience in business.

Professor Julian Birkinshaw was ranked 46th in the 2017 Thinkers50 list of the top global management thinkers. His main area of expertise is in the strategy and organisation of large corporations, and specifically such issues as innovation, corporate entrepreneurship, strategic agility and headquarters-subsidiary relationships.

He is a Fellow of the British Academy, the Academy of Social Sciences and the Academy of International Business. He has been awarded Honorary Doctorate degrees by the Stockholm School of Economics (2009) and Copenhagen Business School (2018).

Professor Birkinshaw is the author of 15 books, including Fast/Forward, Becoming a Better Boss, Reinventing Management and Giant Steps in Management, and more than 90 articles in journals such as Strategic Management Journal, Academy of Management Journal, Harvard Business Review and Sloan Management Review.

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