Dr Pier Vittorio Mannucci's talk will focus on how to keep employees’ creative potential alive over their careers, and how understanding the evolution of employees’ creative needs and creative processes can help companies optimize their innovative output and success. Dr Pier Vittorio Mannucci is an assistant professor at London Business School. His research focuses on how to make every employee creative, and on how individuals and categories that are usually depicted as less creative are just the victims of stereotyping and/or inappropriate stimuli.