Speaker at TEDxLondonBusinessSchool 2019
Dr Niro Sivanathan
"What if your arguments don’t add up."
Dr Niro will talk about how a cognitive quirk in the evaluation of information holds important implications for how to communicate to ensure our messages are effective and influential.
The counterintuitive way to be more persuasive
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.
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